The Science

Targeted Formulas. Real Results.

At nu, we believe better living begins with better biochemistry. Each of our formulas is designed to optimize a specific pillar of your wellness — from sharper focus and deeper sleep to natural energy, enhanced libido, and metabolic support. Every capsule we create is guided by peer-reviewed research, real-world results, and a commitment to clean, effective ingredients.

Backed by Neuroscience, Built for Everyday Life.

Each nu formula is developed around three core principles:

1. Clinically Studied Ingredients

We select only compounds backed by human clinical trials. From adaptogens and amino acids to standardized herbal extracts, every ingredient is chosen for its track record of safety and efficacy.

2. Functional Synergy

We don’t just toss ingredients into a capsule — we combine compounds that work better together. Whether it’s the calming balance of L-Theanine and Magnesium, or the metabolism-boosting synergy of EGCG and Grains of Paradise, our formulas are designed to do more with less.

3. Precision Dosing

Many supplements overdose or underdose key ingredients. At nu, we fine-tune each dose for results you can feel — and tolerate daily.

How We Formulate

Our 4-phase development process ensures every capsule delivers real benefits:

1. Research & Ingredient Vetting

We start by reviewing the latest clinical evidence. Only well-studied ingredients with meaningful effects make it into our formulas.

2. Prototype Formulations

We craft precise blends based on outcome-specific goals: sharper cognition, deeper sleep, enhanced energy, better intimacy, and improved metabolism.

3. Real-World Testing

Our team and early testers evaluate each formula over multi-week cycles, tracking both subjective effects and biometric changes.

4. Third-Party Lab Testing

Every batch is tested for identity, purity, and potency by independent labs. What’s on the label is what’s in the capsule — no compromises.

Designed for Modern Bodies & Minds.

All nu products are:

  • Vegan & Non-GMO

  • Free from Gluten, Soy, and Artificial Additives

  • Capsule-Based — No Shakes, Powders, or Mess

  • Packaged Sustainably

Experience Smarter Supplementation.

We’re not here to hype miracles. We’re here to help you feel better — clearly, consistently, and without guesswork. With targeted support, clean ingredients, and science that makes sense, nu helps you take back control of how you feel.